The E.N.D. World Tour

Energy Never Fails. Realistic words for National hip-hop artist The Black Eyed Peas' new tour. The Black Eyed Peas', or BEP for short, has set off this tour to compliment their 5th studio album. Beginning in Japan on September 15, 2009, the band traveled through Australia, New Zealand, and on to North America this February. The group plans to extend their reach to South America and Parts of Asia during 2010. The band has been quoted saying that this is their most successful year yet, and why not add to that with their biggest tour production-wise.
The group added so top names to their line up such as LMFAO (Oceania & North America), Ludacris (All), Pitbull(Las Vegas), Ke$ha (Los Angeles), David Guetta (Europe), and Cheryl Cole (UK). For the sake of space I'm only going to focus on the artists I will be seeing in Tampa, FL. Rolling Stones says, "Overall, the vibe was, to quote their recent hit, “Boom Boom Pow,” “so 3008.""
To give us an idea of what that means, the Atlanta Journal-Constitution said the show, "was a celebration of energetic music, theatrical costumes, creative technology…"

This tour will be presented by AEG Live, the second biggest player in concert, special event, and tour promotion in the world; the first being Live Nation. An AEG press release said this on the concert, ""AEG Live has always been a company that likes to execute out-of-the-box ideas. Our newest clients, The Black Eyed Peas, have defined that concept like no other group in contemporary music and culture," says Randy Phillips, President & CEO of AEG Live. "We expect our first hundred shows together to be a roller coaster ride that will redefine the live entertainment experience as only the Peas can.""

Personally I am more a fan of AEG Live than Live Nation. This is based purely off the fact that my high school internship was with someone affiliated with them. However, I can tell you that the little time I spent with them left a very good impression that those higher up in the business really knew what they were doing. With a show this monumental I'm excited to see how it is organized. I think the inclusion of LMFAO and Ludacris is slightly interesting. I say this because I have always felt that BEP is definitely more towards hip-hop than rap on the spectrum of music genres, and consequently will draw a rather diverse group of fans. Ludacris being a very vocal rapper might not sit well with the families coming to the show, and the same can easily be said about LMFAO. Whatever the outcome may be I'm only made more excited by the addition of these artists and can only look forward to the show.